The global industry trade body of the advertising, media and entertainment sector 

Remote control, smart TV


James Grant Hay is the founder of the Connected TV Marketing Association. The CTVMA strives to promote and grow new commercial business opportunities on connected TV platforms to the wider industry audience. The CTVMA is an international body with members throughout Europe, Australia, Asia and the USA. The CTVMA includes members spanning the world’s leading CEM brands, broadcasters, ad networks, studios, producers, advertising agencies, media buyers, publishers, games and music industries.

Our Boards

The CTVMA operates on a global basis. Our country presidents set the policy and initiatives for their specific countries. Regional leaders allow for a true local presence to be extended to all levels of membership and help orchestrate initiatives with a variety of their city representatives. The most widespread initiatives of the CTVMA at large are also organised and governed into committees who set about creating and maintaining best practices for their specific areas, including research events, advisory and membership outreach.

Our Research

The latest Australian Multi Screen Report reveals an increasingly connected Australian home, with 27% now having access to four screens: television, computer, smartphone and tablet, (only 16% a year ago) and 21% of Australian households owning an internet connected TV.

Amid the proliferation of new technologies, overall use of the main household TV set has been constant over the past three years, demonstrating people’s voracious appetite for television and other video content.

The steady increase of connected devices, and the fact people keep them close by most of the time, has seen an increase in media multitasking – that is, using more than one screen at the same time – among Australians aged 16 and over.

74% of online Australians aged 16+ say they multi task – up from about 60% in 2011. 79% of that group say they do so at least once a week; 32% say they do so at least once daily; and 54% claim to do so almost every day.

Our Events

The Connected TV Marketing Association has committed itself to supporting a number of key global digital broadcast media events, including:
  • Broadcasting Digital Media Summit Sydney 3 March 2017
  • CES, Las Vegas Nevada U.S.A. - Tuesday 6, January 2016
  • Connected 100 Leadership Summit London 19 March 2015
  • Connected Entertainment Summit 14 March Melbourne 2014
  • Broadcasting Digital Media Summit Sydney 24 February 2014
  • CES, Las Vegas Nevada U.S.A. - Tuesday 10, January 2013
  • CTVMA APAC Darling Harbour, Sydney, Australia - 7, March 2012
  • CTVMA U.S.A. Ogilvy, New York, U.S.A. - 9, March 2012
  • IPTV World Forum Tuesday 20 March, 2012
  • MIPCube, Cannes France 30 March, 2012
  • Social TV Summit: San Francisco, 3 April 2012
  • National Association of Broadcasters: Las Vegas, 16 April 2012
  • Connected TV Summit: London, 2 May 2012
  • Digital Hollywood: California 30 April, 2012
  • Digital & Music Matters 2012: Singapore, 22 May 2012 The Connections 2012 Conference: Dallas, June 5 2012
  • Smart TV Summit, San Francisco, 6 June 2012
  • CTVMA APAC, BBC Worldwide Australia, Sydney 6 June, 2012
  • UBIQ- Paris, France, Monday 18 June 2012
  • CTVMA UK Knightsbridge, London, United Kingdom - 13, June 2012
  • CTVMA Social TV Melbourne 2nd Screen Synchronicity, 31 Oct 2012
  • Connected Entertainment Australia: Melbourne, 20 Nov 2012
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