About
Global streaming video to connected TV homes will account for 94% of internet traffic by 2024
The Connected TV Marketing Association
James Grant Hay is the founder of the Connected TV Marketing Association. The CTVMA is an international body with members throughout the UK, Australia, India, China, Asia, the EU, Canada and the United States. Connected TVs have overtaken the personal computer as the most popular streaming device in the home with 84% of advertisers planning to spend on CTV advertising. The CTVMA strives to promote new commercial business opportunities on connected TV platforms with the world’s leading CTV brands.
CTVMA International Board
The CTVMA operates on a global basis. Our country presidents and new executive team coordinate our policy initiatives for their specific countries. The most widespread initiatives of the CTVMA at large are also organised and governed by committees who set about creating and maintaining best practices for their specific expertise; including data research and privacy, advisory consulting, accreditation and code of practice.
CTVMA Marketing Research
The CTVMA's latest Connected TV Homec Report reveals an increasingly connected broadband home, with 87% of households having access to six screens: a smart TV, PC, smartphone and tablet, (up 42% a year ago) with 97% of households owning a CTV.
Amid the proliferation of CTV, overall use of the main household TV set has been constant the past five years, demonstrating people’s voracious appetite for streaming video on-demand content (SVOD).
The rapid adoption of CTV devices has seen an increase in media multitasking – 94% of consumer households prefer streaming video content on their CTV compared to mobile, desktop, or tablet devices.
With 87% of viewers aged 16+ multi-task watching CTV in 2022 and 84% view a CTV device at least once a week 82% at least once daily; and 75% almost every day.
CTVMA Global Connected TV Events
The CTVMA has committed itself to supporting the key global digital
streaming media events, including:
- The Monaco Streaming Film Festival 3-6 July 2023
- Connected TV Programmatic Summit 11 March 2022
- Connected TV World Summit London 7-8 October 2021
- Broadcasting Digital Media Summit Syd 3-4 March 2020
- CES, Las Vegas Nevada U.S.A. - Tuesday 6, January 2019
- Connected 100 Leadership Summit London 19 March 2019
- Connected Entertainment Summit 14 March Singapore 2018
- Broadcasting Digital Media Summit Sydney 24 February 2018
- CES, Las Vegas Nevada U.S.A. - Tuesday 10, January 2018
- CTVMA APAC Darling Harbour, Sydney 7 March 2018
- CTVMA U.S.A. Ogilvy, New York, U.S.A. - 9, March 2017
- Connected IPTV World Forum Tuesday 20 March, 2016
- Connected MIPCube, Cannes France 30 March, 2015
- Connected TV Summit: San Francisco, 3 April 2015
- National Association of Broadcasters NA 16 April 2015
- Connected TV World Summit: London, 2 May 2014
- Connected Digital Hollywood: California 30 April, 2012
- Digital & Music Matters 2012: Singapore, 22 May 2012
- The Connections 2012 Conference: Dallas, June 5 2012
- Smart TV World Summit, San Francisco, 6 June 2012
- CTVMA APAC, BBC Worldwide Australia, Sydney 6 June, 2012
- Connected UBIQ- Paris, France, Monday 18 June 2012
- CTVMA UK Knightsbridge, London, United Kingdom - 13, June 2012
- CTVMA Social TV Melbourne 2nd Screen Synchronicity, 31 Oct 2012
- Connected Entertainment Australia: Melbourne, 20 Nov 2012
Tech shows, virtual events, products, webinars and podcasts please email proposals events@ctvma.org.au