The CTVMA operates on a global basis. Our country presidents set the policy and initiatives for their specific countries. Regional leaders allow for a true local presence to be extended to all levels of membership and help orchestrate initiatives with a variety of their city representatives. The most widespread initiatives of the CTVMA at large are also organised and governed into committees who set about creating and maintaining best practices for their specific areas, including research events, advisory and membership outreach.
The latest Australian Multi Screen Report reveals an increasingly connected Australian home, with 27% now having access to four screens: television, computer, smartphone and tablet, (only 16% a year ago) and 21% of Australian households owning an internet connected TV.
Amid the proliferation of new technologies, overall use of the main household TV set has been constant over the past three years, demonstrating people’s voracious appetite for television and other video content.
The steady increase of connected devices, and the fact people keep them close by most of the time, has seen an increase in media multitasking – that is, using more than one screen at the same time – among Australians aged 16 and over.
74% of online Australians aged 16+ say they multi task – up from about 60% in 2011. 79% of that group say they do so at least once a week; 32% say they do so at least once daily; and 54% claim to do so almost every day.